Audi has heralded the arrival of one of its new flagship cars - the RS 5.
And this means the Audi RS badge returns, re-establishing itself at its rightful place at the summit of the range.
The new generation RS 5, mixes the style and class associated with the German manufacturer with the full-on grunt of a high-revving 450PS V8.
This standout of automotive engineering can be ordered now at an on the road price of £58,725 and will reach its first British customers by April.
Those who do not have a spare £60,000 may want to consider hiring the car. The thrill of pushing the accelerator to the exquisitely upholstered floor will no doubt just be the same whether you own the vehicle or not.
Car leasing gives drivers all the advantages that the RS 5 brings, but allows them to side step those hefty upfront costs.
And this is a car that has a lot of advantages.
The new version is capable of rocketing from a standing start to 60 mph in 4.5 seconds - that's probably less time than it will take you to find your keys.
Its top speed is electronically limited to 155 mph, but these impressive performance stats are not the only benefits the car brings.
The latest incarnation of the RS 5 has a better fuel consumption and lower carbon dioxide emissions when compared to previous models in the range.
Inside, the most striking new additions are the Bluetooth mobile phone preparation, cruise control, DVD-based satellite navigation and Audi Music Interface iPod connection.
And all these come as standard, meaning the car is as appealing to gadget gurus as it is to petrol heads.
Extras include the cruise control system, which uses radar sensors to ascertain the distance from the traffic in front of the car and can also initiate partial braking or full deceleration if it an impending collision.